Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) Sports Arena
7) Events and Occasions
8) Buildings, Monuments, and Sculptures
9) Other Attractions
10) People
6. Conclusion
programs, and to eventually become a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers for music production. Next step is supply, discovering new
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspec
- 로봇이라는 말은 체코어로 일한다(robota)라는 뜻
- 1920년 체코슬로바키아의 작가 차페크가 희곡 "Rossum's Universal Robots"를 발표
- 기술의 발달과 인간사회와의 관계에 대하여 아주 비관적인 견해를 상징적으로 표현
- 정신노동과 육체노동을 인간과 똑같이 할 수 있으나 인간적 정서 내지 영혼의 부재
-
1997년 영국 신노동당이 집권하면서 정부조직을 개편
문화미디어스포츠부 (Department of Culture, Media and Sports) DCMS
창조산업태스크포스 (Creative Industries Task Force) CITF
를 설립하고 창조산업을 (DCMS) 의 중요 사업으로 지정
국가 이미지 메이킹 전략으로
“쿨 브리타이아” Cool Britannia 슬로건 제시
영국
영업개황
당사는 1995년 자본금 5천만원으로 설립되어 TV Program제작과 신인 발굴 및 음반기획을 병행하였으며, 1996년 남성 5인조 그룹 H.O.T.의 음반을 기획, 프로듀싱, 발표하여 국내 음반 및 연예산업 전반에서 최초로 청소년의 대중문화를 이끄는 새로운 흐름을 개척하였습니다.
1997년 국내 최고의 여
What is the issue?
1. Although Inner-B was released in 2009, it’s name recognition is still low.
2. Inner-B’s Sales volume has not been improved.
3. Inner beauty market is Changed Blue Ocean to Red Ocean
<중략>
Awareness Objective
Last quarter of 2013, Edible Cosmetics must be recognizable by consumers
To hammer home that the effect might not be seen
immediatel
CAMPAIGN PROGRAMMING
Campaign messages
EAT HEALTHY, GET ACTIVE!
Our kids need to eat healthier food
and move actively
Motivate behavior of target publics
Not difficult to do
Make positive attitudes about campaign
(중략)
A P P L I C A T I O N T H E O R Y
P l a n n e d B e h a v I o r
Attitudes
Children believe that If they follow [let
1. Introduction
○1Seoul as a Heritage Tourism Destination
Seoul is known as modern city. But Joseon Dynasty’s relics still have remained. For example, 4daemun and castle.Hanyang castle is connected along Mt.Nak, Mt.Bukak, Mt.Nam, and Mt.Inwang. By mobilizing 200,000 people in the 14th century it was made. After that, over the years, partly reinforced or newly built. Among them, castle o